Hydrangea Breeders Association (HBA) develops new hydrangea varieties for the customers profit and consumers satisfaction. At the joint companies’ premises the result from the crosses and other breeding activities is produced into flowering. Selections and choices are made on the spot, thus within the normal production procedures. Wishes and questions are therefore easily reported from the field / greenhouse and incorporated into a sophisticated breeding program. New varieties are being tested extensively in practice.
new world of hydrangeas.
About us
Companies behind HBA
Our varieties come about thanks to a fruitful collaboration between the AGRIOM breeding company in De Kwakel (NL) and the renowned producers and selection companies Heuger in Glandorf (DE) and Kötterheinrich in Lengerich (DE). The breeding results are jointly assessed through careful selection and frequent test methods. Partly due to the excellent relationship with customers worldwide, specific requirements and wishes can be implemented in this selection process, so that our top varieties prove themselves effortlessly in the market.
We give you a head start by:
Pot Plants Garden Plants
Our varieties are tested under normal production circumstances for characteristics like branching, compactness, flower induction, change of colour and of course durability under consumer conditions.
Discover our varieties.
Cut Flowers Royal Series
The Royal series represents varieties that can be pruned deep for flowers on new shoots, but can also perfectly fit in a traditional way of production. A period of natural cold to stimulate regrowth and induction is required for these varieties.
A combination of the deep pruning and traditional method creates a long window of harvesting. Discover our varieties.
Cut Flowers Tropical Series
The Tropical varieties are specially designed and selected for areas without a long period of natural cold and with a diferent day-night regime compared to the Northern European production areas. These varieties do not require a long cold period for good stem length
At Equatorial production areas like Kenya or Colombia the tropical varieties produce flowers yearround. Discover our varieties.
Paniculata Pan Series
With a new vision on the cultivation and appearance of the Paniculata hydrangea, an assortment has been developed that can be traded as half material and being sold as a flowering finished product shortly after that.
Breeding has led to surprising chararacteristics as the mentioned forcing of flowering, compactness, stunning autumn colours and nearly 100% of the stems flowering. Discover our varieties.
Paniculata Bloomulus Series
New in 2025. Compact, natural growth thanks to innovative genetics. Ideal for promotional sales in 14 cm and 18 cm pots. Perfect for plant combinations on balconies and terraces.
Both lace-cap and mophead varieties within the series.
Want to know more? Visit bloomulus.com.
Concepts
Tabletensia®
At the 2018 IPM we introduced this concept and were crowned with a special reward. Due to its compact characteristic and excellent branching the Tabletensia® is extremely suitable for bowls and for instance table decoration. This for both indoors as well as outdoors. Up untill fall Tabletensia® will bring colour to your terrace.
Kanmara®
A concept for high-end hydrangeas for patio and terrace. The combination of unique genetics and selected producers has resulted in an end product perfectly suitable for exclusive clients. More info on www.kanmara.eu
Diva fiore®
Crowned at the BUGA 2015 and rewarded with the Innovation prize 2016, Diva fiore® has clearly been acknowledged as a winner! This remontating hydrangea produces new flowers from spring to fall. More info? Please check www.divafiore.de
Bloomulus®
New in 2025. Compact, natural growth thanks to innovative genetics. Ideal for promotional sales in 14 cm and 18 cm pots. Perfect for plant combinations on balconies and terraces. Both lace-cap and mophead varieties available within the series. Early flowering possible from May. Want more information? Visit bloomulus.com.
Sales and support
For commercial inquiries and support:
General & Hydrangea Cut Flowers
Dutch and International
Jaap Stelder
jaap.stelder@agriom.nl
+31 6 5140 8341
Pot and Garden Hydrangea
Macrophylla, Paniculata
Jan ten Brinke
jan.ten.brinke@agriom.nl
+31 6 5582 6262
Our ambassadors
Partners in growing beauty.
The group of companies putting HBA vision into practice is constantly expanding. Not only the autonomous growth of the shareholders, but also the users of our genetics understand the concept of quality and how to position it.
They all choose the secured future that HBA varieties offer them.
Contact
The HBA team will be pleased to welcome you.
- Achterweg 58a
1424 PR De Kwakel
Nederland - Delivery conditions filed with the Chamber of Commerce no. 34131459
A4 Amsterdam – Den Haag: take the Aalsmeer (N201) exit.
Take the N201 towards Aalsmeer, follow the ring road around Aalsmeer, go through the Waterwolftunnel, and then follow the N201 to its intersection with the N231 (Legmeerdijk). Turn right towards Kudelstaart / FloraHolland. Follow the N231 for about 4.5 km until you reach a location 100 m after the BP petrol station. Turn right and then left onto: Achterweg. After 1 km on the right hand.
A2 Utrecht – Amsterdam: take the Vinkeveen (N201) exit.
Follow the N201 towards Vinkeveen past Mijdrecht and Uithoorn, turn left direction Kudelstaart, FloraHolland onto the N196. Follow the N231 for about 4.5 km until you reach a location 100 m after the BP petrol station. Turn right and then left onto: Achterweg. After 1 km on the right hand side.