HBA PROUDLY PRESENTS AT PLANTARIUM: CLOUD HYDRANGEA BLOOMULUS
De Kwakel, August 2025 – At Plantarium in Hazerswoude/Boskoop on August 27 and 28, Martijn Kuiper and Jan ten Brinke (not pictured) will present our latest market introduction, Cloud Hydrangea BLOOMULUS, at booth M322. Cloud Hydrangea BLOOMULUS has been submitted for Best Market Innovation at Plantarium|GROEN-Direkt Autumn 2025. See our website www.bloomulus.com for a first […]
SHOW-STOPPING HYDRANGEAS AT FLOWER TRIALS AND HBA HYDRANGEA NIGHT
De Kwakel, June 2025 – We had a fantastic Flower Trials 2025 and HBA Hydrangea Night: great weather, delicious food, show-stopping hydrangeas and most importantly, wonderful guests. A big thanks to everyone who dropped by Agriom, we really appreciated your visit.We hope to see you again next year. See you then! See the linked-in page […]
HYDRANGEA WORLD PRESENTS HYDRANGEA CATALOGUE 2025-2026
De Kwakel, May 2025 – Hydrangea World, representing the cut hydrangea suppliers of Royal FloraHolland, proudly presents the new Hydrangea Catalogue 2025–2026. The catalogue provides an overview of the cultivars offered during the hydrangea season by growers who supply to FloraHolland auction. This season, several growers will auction cut hydrangeas from breeder HBA in both […]
TROPICAL HYDRANGEA FROM HBA AT IFTEX 2025 IN KENYA
De Kwakel, April 2025 – From June 3 to 5, the IFTEX trade fair will take place in Nairobi, Kenya. For the first time, breeder Agriom will be present at this event. One of the product groups Agriom will showcase is hydrangea for cut production from the tropical breeding program of HBA. These hydrangeas are […]
SAVE THE DATE: JUNE 12TH 2025 HBA HYDRANGEA NIGHT
De Kwakel, March 2025 – We are looking forward to Flower Trials 2025. As usual, HBA organizes during the Flower Trials week on Thursday (June 12th) the Hydrangea Night, a special meet and greet for associates from the hydrangea industry. Save the date. A personal invitation will follow soon.
BRAZILIAN HYDRANGEA PIONEER EXPANDS ACREAGE
De Kwakel, March 2025 – Amid his flourishing cut hydrangeas, Brazilian grower Adriano van Rooyen looks confidently to the future. Together with his daughter Camilla and her partner Lucas Salomons, he now cultivates cut hydrangeas on 7 hectares, including several varieties from HBA’s Tropical assortment. Jaap Stelder from HBA recently visited him in Holambra. Stelder is […]
ASSESING COLOURFUL CROPS IN SELECTION GARDEN LIMURU, KENYA
De Kwakel, February 2025 – In the last week of January hydrangea specialist Sjoerd Ederveen and breeder Niels Arts visited Agriom’s selection garden in Limuru, Kenya. The two men evaluated all the cops at the trial garden and Niels made selections. On the whole the crops look very promising. Sjoerd finds it exiting to see […]
NOW AVAILABLE: HBA CATALOGUE 2025/2026 POT AND GARDEN HYDRANGEAS
De Kwakel, January 2025 – Breeder HBA introduces the new catalogue 2025/2026 with the complete assortment of pot and garden hydrangeas. The catalogue also contains an overview of the paniculatas developed by HBA. Check it out! Visit the HBA-website www.hydrangeabreeders.nl for further information or download a version of the catalogue 2023/2024 here. You can also […]
HBA PRESENT AT TRADE FAIR IPM ESSEN GERMANY
De Kwakel, January 2025 – From Tuesday, January 28, to Friday, January 31, HBA will be present at the IPM trade fair in Essen, Germany. We warmly welcome you to visit our booth in Hall 1, B35. We are excited to showcase some potted hydrangeas from our assortment, including Code Rosé in a vibrant pink […]
HBA EXPANDS COMMERCIAL TEAM AND FOCUSES ON CUSTOMER
De Kwakel, January 2025 – Martijn Kuiper has been working as a commercial manager at breeder HBA in De Kwakel since January. HBA is part of the Agriom group. With Martijn’s arrival, the complete sales team at HBA now consists of three members. Initially, Martijn will focus primarily on commercial activities related to HBA’s potted […]