HARVESTING ROYAL HIGHNESS, THE BREATHTAKING BEAUTY
De Kwakel, October – Hydrangea grower PicoBello in Bleiswijk, one of our partners in growing beauty, is currently harvesting the breathtaking Royal Highness, a premium breeding variety from HBA. With its elegant white, double blooms and outstanding vase life, Royal Highness is truly a cut hydrangea that lives up to its name.Influencer Peter van Delft […]
BLOOMULUS NOMINATED FOR TASPO AWARDS 2025
De Kwakel, October 2025 – We are proud to announce that our brand concept Bloomulus has been nominated for the TASPO Awards 2025 in the category “Flowers and Plants: Breeding or Concept of the Year.” Cloud Hydrangea Bloomulus is the first and only paniculata series that is so compact and profusely flowering that it can […]
HAVING FUN IN THE FIELD: SELECTING CLOUD HYDRANGEA BLOOMULUS
Lengerich/Germany, September 2025 – It’s the highlight of the season: the paniculatas are bursting with flowers – the perfect moment for selection. This week, the representatives of Heuger, Kötterheinrich, and breeder Agriom (together forming the Hydrangea Breeders Association, HBA) had great fun in the field; the plants looked absolutely stunning. During their tour, they selected […]
HBA PROUDLY PRESENTS AT PLANTARIUM: CLOUD HYDRANGEA BLOOMULUS
De Kwakel, August 2025 – At Plantarium in Hazerswoude/Boskoop on August 27 and 28, Martijn Kuiper and Jan ten Brinke (not pictured) will present our latest market introduction, Cloud Hydrangea BLOOMULUS, at booth M322. Cloud Hydrangea BLOOMULUS has been submitted for Best Market Innovation at Plantarium|GROEN-Direkt Autumn 2025. See our website www.bloomulus.com for a first […]
SHOW-STOPPING HYDRANGEAS AT FLOWER TRIALS AND HBA HYDRANGEA NIGHT
De Kwakel, June 2025 – We had a fantastic Flower Trials 2025 and HBA Hydrangea Night: great weather, delicious food, show-stopping hydrangeas and most importantly, wonderful guests. A big thanks to everyone who dropped by Agriom, we really appreciated your visit.We hope to see you again next year. See you then! See the linked-in page […]
HYDRANGEA WORLD PRESENTS HYDRANGEA CATALOGUE 2025-2026
De Kwakel, May 2025 – Hydrangea World, representing the cut hydrangea suppliers of Royal FloraHolland, proudly presents the new Hydrangea Catalogue 2025–2026. The catalogue provides an overview of the cultivars offered during the hydrangea season by growers who supply to FloraHolland auction. This season, several growers will auction cut hydrangeas from breeder HBA in both […]
TROPICAL HYDRANGEA FROM HBA AT IFTEX 2025 IN KENYA
De Kwakel, April 2025 – From June 3 to 5, the IFTEX trade fair will take place in Nairobi, Kenya. For the first time, breeder Agriom will be present at this event. One of the product groups Agriom will showcase is hydrangea for cut production from the tropical breeding program of HBA. These hydrangeas are […]
SAVE THE DATE: JUNE 12TH 2025 HBA HYDRANGEA NIGHT
De Kwakel, March 2025 – We are looking forward to Flower Trials 2025. As usual, HBA organizes during the Flower Trials week on Thursday (June 12th) the Hydrangea Night, a special meet and greet for associates from the hydrangea industry. Save the date. A personal invitation will follow soon.
BRAZILIAN HYDRANGEA PIONEER EXPANDS ACREAGE
De Kwakel, March 2025 – Amid his flourishing cut hydrangeas, Brazilian grower Adriano van Rooyen looks confidently to the future. Together with his daughter Camilla and her partner Lucas Salomons, he now cultivates cut hydrangeas on 7 hectares, including several varieties from HBA’s Tropical assortment. Jaap Stelder from HBA recently visited him in Holambra. Stelder is […]
ASSESING COLOURFUL CROPS IN SELECTION GARDEN LIMURU, KENYA
De Kwakel, February 2025 – In the last week of January hydrangea specialist Sjoerd Ederveen and breeder Niels Arts visited Agriom’s selection garden in Limuru, Kenya. The two men evaluated all the cops at the trial garden and Niels made selections. On the whole the crops look very promising. Sjoerd finds it exiting to see […]